Passion and technological innovation of a large team of international professionals at the service of Hair Stylists.
We are a team of Scientific Researchers and Hair Stylists, with world-wide experience.
We are proud of what we do and of the difference we are making in the hairstylist world.
We feel a great responsibility towards the profession, as well as for the world in general.
As a company, we believe it is our mission is to support salons in enhancing their professionalism.
We are constantly working on research and development , using only the very best technologies and innovations in the world;
that allows us to create safer products of the highest quality and effectiveness, following the highest professional standards , giving your customers a unique experience in the salon with lasting results and healthier hair as never seen before.
We ensure and guarantee we will always:
Research and use natural raw materials by creating “socially aware” products that deliver the best performance in the most delicate and environmentally friendly way.
Continually recognize that the best way to grow our clients’ business is to support new unique and tangible services in technology to stand above the rest of the market.
Fully disclose all product ingredients and act only in full transparency, honesty and integrity.
Not tolerate any product tested on animals.
Educate and provide information for our customers to improve and increase customer loyalty.
Support the professional salon sector by distributing our product lines only to professionals.
Our company rewards LOYALTY